INFINITEREACH PRO
THE “SECRET SAUCE” OF
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Dawkins Media Company is excited to introduce our latest and most comprehensive approach to helping businesses grow.
InfiniteReach Pro is the epitome of sophisticated marketing. It combines the short game, the long game, and the infinite game all at once.
So, how does it work?
We work with business leaders nationwide, leveraging the latest advancements in digital marketing. Through our research, we've identified three things successful entrepreneurs have in common.
SHORT GAME
YOU WANT LEADS
YOU WANT A SELLABLE BUSINESS
LONG GAME
YOU WANT LEGACY IMPACT
INFINITE GAME
LEADS
SHORT GAME
Firstly, every business leader wants to generate LEADS.
PLAYING THE SHORT GAME
SOPHISTICATED TARGETING
We have developed a sophisticated targeting system that understands your community and the culture you want to establish. We go after your customers instead of waiting for them to come to us.
UNDERSTANDING YOUR CULTURE
By speaking your language, reflecting your values, and meeting expectations, we effectively reach out to the right people with a clear call to action. We drastically increase the number of like-minded leads walking through your door.
VALUE-CENTRIC MARKETING
We believe in providing value upfront through e-books, masterminds, and podcasts, and we've discovered that reaching out to individuals at scale through direct messages, private messages, and emails yields the best response rates.
SELLABLE BUSINESS
LONG GAME
Secondly, business leaders often desire the option to sell their business in the future.
HAVING A SELLABLE BUSINESS
“Even if you don't plan to exit your business any time soon, having the ability to do so is healthy & liberating.”
MATT DAWKINS, OWNER OF DAWKINS MEDIA COMPANY
PLAYING THE LONG GAME
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RETENTION
With IRP, we prioritize retaining your current clients by capturing exceptional results, soliciting reviews, and utilizing your customer relationship management software for regular communication.
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SOCIAL PROOF
We love showcasing your successes and sharing them as social proof to attract like-minded individuals to your business.
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PROFESSIONAL CONTENT GRABS
Additionally, we offer video, photography, and interviews to create compelling content, regardless of your location. Studies show that extending patient/client tenure by just three months can double your annual revenue.
INFINITE GAME
LASTING IMPACT
Whether you're the face of your business or not, we know that you want to take pride in what you've built and the difference you've made in your community.
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PATIENT/CLIENT STORIES
Stories are unmatched in overcoming objections, instilling beliefs, and inspiring others. That's why we spend time sitting down with your best clients or patients.
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TIME WITH THE OWNER
We want to spend time sitting down with you as well, to uncover why your work matters and how it has transformed lives in your community.
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COMMUNITY IMPACT
We want to capture and recap every community event, so as to inspire others in your area to always be looking for ways to give back.
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INFORM AND INSPIRE
There’s an entire world out there that needs you. They need to be made aware, they need to be educated, and they need to be inspired to action.
Let’s take a look at the InfiniteReach Pro Checklist:
THE SHORT GAME
DAILY CONTENT POSTING ACROSS PLATFORMS
50-100 DM’S TO TARGETED PATIENTS/CLIENTS DAILY
SOCIAL PROFILE OPTIMIZATION
WEBSITE/LANDING PAGE CREATION
FOCUS ON FACEBOOK, INSTAGRAM, YOUTUBE, AND GOOGLE BUSINESS PROFILE
MONTHLY METRICS REPORTS
TRI-ANNUAL PROFESSIONAL CONTENT GRABS
WEEKLY CONTENT TO CURRENT BASE.
MONTHLY CONTENT TO INACTIVE PATIENTS/CLIENTS
REVIEWS CAPTURED AT 6 WEEKS, 3 MONTHS AND 6 MONTHS
EMAIL NURTURE CAMPAIGN FOR PROSPECTIVE PATIENTS/CLIENTS.
THE LONG GAME
THE INFINITE GAME
POST PRODUCED PATIENT STORIES
Q&A W/ BUSINESS OWNER/DOC
PRIORITIZE COMMUNITY IMPACT THROUGH SOCIAL GRAPHICS AND STORIES.
(2-3) 30 SECOND COMMERCIALS PER VISIT
MARKETING CONSULTING ON AS NEEDED BASIS W/ OTHER STAFF
